On our website we use the analysis tool Google Analytics of the US-American Google Inc. (hereinafter: Google) for the needs-based design and optimization of our website offers. Under the terms of the commissioned data agreement that we have concluded with Google, Google uses the information collected to create an evaluation of the use and activities on our website. Note: Such an agreement is to be concluded by the homepage operator
For this purpose, so-called tracking cookies are stored on your device. The information generated by these cookies about your use of this website is usually transferred to a Google server in the USA and stored there. The information transmitted is then used on our behalf to evaluate the use of our website and to provide us with further services for the purposes of market research and demand-oriented design of this website. Your IP address and cookie identifier are processed.
On this website, Google Analytics has been extended by an anonymization code to ensure that IP addresses are only recorded anonymously and to exclude a direct reference to persons (so-called IP masking). When Google transmits your IP address within member states of the European Union or other states party to the Agreement on the European Economic Area, your IP address is therefore shortened beforehand (IP masking) and only transmitted in anonymized form to the USA and stored there. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and only shortened there. The data collected from you will therefore not be used to identify you personally and will not be merged with any personal data about you.
You have the following options to prevent the analysis by Google Analytics: You can object at any time to the collection of the data generated by the cookies and related to your use of the website (including your IP address) by Google and to the processing of this data by Google for the future by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. The web analysis remains deactivated when the browser plug-in is installed until this browser plug-in is deactivated or deleted. The browser plug-in must be set separately for each browser and device. That is, if you do not want web analytics on other devices or different browsers that you use, you must add the browser plug-in on all browsers and devices that you use to access our website.
We have also integrated Google Analytics on our site in such a way that you can directly prevent the processing of your user data by Google Analytics for the future from your end device via a so-called opt-out cookie from Google Analytics. In the following area you can see an overview of the currently set cookies with the respective opt-out option. If you want to stop the analysis for other end devices you use, you have to activate the opt-out cookie again for each device.
The use of Google Analytics analysis cookies is intended to improve the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.
Google Analytics is an online service of the US company Google Inc. located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics Privacy Information: https://www.google.de/intl/de/policies/privacy/, https://support.google.com/analytics/answer/6004245?hl=de, https://policies.google.com/privacy/update?hl=de, https://www.privacyshield.gov/EU-US-Framework.
The data processed by Google Analytics is automatically deleted after 26 months.
The legal basis for the data processing associated with the use of Google Analytics through the cookies used in this process is your voluntarily given consent pursuant to Art. 6 para. 1 a) DS-GVO.
The provision of personal data to Google is neither legally nor contractually required. However, without the described processing of data, it is not possible to analyze and evaluate the use of our website and optimize the services we offer.